Wildfire Blog | Behind the Scenes
The Network Compliance Checklist Every Affiliate-Linked Tool Needs
By Neil Jones on July 17, 2026
Building a cashback browser extension, shopping companion, or any tool that touches affiliate links comes with a responsibility that goes beyond good user experience. It means complying with all the ...
Why These Investors Bet on Wildfire Systems
By Wildfire Systems on July 09, 2025
When a company attracts a wide-ranging and diverse group of investors, it often signals strong market potential and a compelling vision. Over the years, Wildfire Systems has received investment from ...
Wildfire Systems Honored as Stevie® Award Winner in 2024 American Business Awards®
By Wildfire Systems on April 25, 2024
SAN DIEGO – April 25, 2024 -- Wildfire Systems was named the winner of a Bronze Stevie® Award in the Achievement in Technology Innovation category in The 22nd Annual American Business Awards® today.
Built In Honors Wildfire Systems in Its Esteemed 2024 "Best Places To Work" Awards
By Wildfire Systems on January 09, 2024
SAN DIEGO – January 9, 2024 -- Wildfire Systems Inc., a financial technology platform that powers white label loyalty and rewards programs, today announced that it has been honored by Built In for ...
The End of Third-Party Cookies - For Real. What Online Retailers Need to Know
By Ian Miller on December 18, 2023
It’s official: Google recently announced that Chrome will phase out support for third-party cookies, aka 3P cookies, over the next year.
How Wildfire Cashback Browser Extensions Help Recapture Affiliate Marketing Attribution
By Andrew Jurgenson on December 11, 2023
Sometimes our clients’ customers activate cashback through a Wildfire-powered cashback browser extension, only to later lose out on earning rewards if the attribution for the sale gets lost along the ...
Securing Access. Without Secrets.
By Kyle Kurz on November 06, 2023
Passkeys are all the rage these days, for obvious reasons. The idea of replacing a complex (or worse, reused) password you must remember with a unique generated secret stored on your machine for each ...
Fix Your Customers' Cashback Rewards Extensions: Help Disable Ad Blockers
By Andrew Jurgenson on July 26, 2023
If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...
Using Google Analytics 4 (GA4) To Track Cashback Reward Programs
By Andrew Jurgenson on June 27, 2023
Measuring website performance and understanding user behavior online is crucial for success. For years, Google Analytics has been the go-to tool for tracking and analyzing website data. However, with ...
Why It's Hard To Build a Cashback Rewards Program In-House, Part 2: Wrangling the Data
By Kristin Beers on April 10, 2023
In Part 1 of this series, my illustrious colleague Michelle Wood outlined some of the challenges with relationship-building and maintaining a robust network of merchants to power a cashback rewards ...