Wildfire Blog | Loyalty Programs (2)
What Do Customers Want From a Loyalty Rewards Program?
By Erica Forrette
on
June 15, 2022
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
How Cashback Rewards Can Complement Card-Linked Offer Programs, Part 1: What’s the Difference?
By Jason Fuentes
on
May 12, 2022
As a partner to financial institutions and card issuers, we often come across card-linked offer (“CLO”) solutions.
Why Cash Should Be Your Loyalty Program Reward Currency
By Erica Forrette
on
December 22, 2021
Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...
4 Types of Businesses You Didn't Know Could Benefit from a Cashback Rewards Loyalty Program
By Jason Fuentes
on
November 29, 2021
Loyalty and rewards programs have become extremely popular. According to HBR, 90% percent of leisure and hospitality companies, and more than 60% of all companies, offer some type of loyalty program. ...
How Can a Browser Extension Enhance Your Current Cashback Loyalty Program?
By Erica Forrette
on
October 26, 2021
E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...
Cashback for Consumers: Card-linked Offers, Shopping Portals, Something Else?
By Shawn Conahan
on
October 19, 2021
The economy is booming largely because consumers are, well, consuming. How and what people consume, is forever changed, and one key element is at the center of it all: e-commerce.