Wildfire Blog | Merchant Funded Rewards

Why Your Rewards Program Is Sitting on an Untapped Commerce Media Revenue Stream

By Erica Forrette on June 05, 2026

What if a rewards program could actually pay for itself, and then some?

Read More

The New Loyalty Economics: What’s Next After Interchange-Funded Rewards? (Infographic)

By Wildfire Systems on April 23, 2026

Consumer appetite for rewards remains strong, but the legacy economics that fund those programs are under increasing strain.

Read More

Why Merchant-Funded Loyalty Rewards Matter More in Today's Economic Environment

By Erica Forrette on April 14, 2026

For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...

Read More