Wildfire Blog | Merchant reach
Q4 2025 Holiday Cashback Merchants Now Live on Wildfire’s Rewards Platform
By Wildfire Systems
on
November 06, 2025
As the U.S. holiday shopping season gets underway, Wildfire’s cashback and rewards merchant network continues to grow, giving financial institutions, fintech partners, and their customers even more ...
New Merchants Available for the 2024 Holiday Shopping Season
By Erica Forrette
on
October 24, 2024
As we approach the 2024 holiday season, we're thrilled to share that our rewards platform has added many exciting new brands to our network.
Helping Customers with Holiday Shopping: New Retailers on the Wildfire Platform
By Erica Forrette
on
October 27, 2023
Great news for our clients and their customers, just in time for holiday shopping. The Wildfire Merchant Development team is always securing new partnerships with notable e-commerce retailers, so ...
Why a Robust Merchant Network Matters for Successful Cashback Rewards Programs
By Michelle Wood
on
August 02, 2022
These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ...
How to Succeed in Affiliate Marketing: Hiring for a Merchant Development Team
By Michelle Wood
on
April 12, 2022
Hiring in general is one of those classic balancing acts of art and science. It can be a little about luck, a little about a gut feeling you have, and a little about the candidates possessing the ...
How We Keep Our White-Label Cashback Rewards Platform Full of Amazing High-Quality Merchants
By Michelle Wood
on
March 30, 2022
When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ...
Why It's Hard To Build a Cashback Rewards Program In-House, Part 1
By Michelle Wood
on
March 09, 2022
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...