Wildfire Blog | Research

Maximizing Value: The Role of Browser Extensions as a Proactive Savings Tool

By Erica Forrette
on
November 14, 2025

Consumers in 2025 are doubling down on value.

Read More

Survey: AI and Agentic Commerce Gain Ground, But Adoption Hinges on Savings and Consumer Protections

By Wildfire Systems
on
September 08, 2025

Latest shopping trends survey by Wildfire Systems finds that more than one-third of AI users use it for online shopping; 20% are very comfortable letting AI shop for them.

Read More

Wildfire Systems’ 2024 Consumer Shopping Report Finds Shoppers Continue to Seek Ways to Save When Making Purchases Online, Even as Inflation Cools

By Wildfire Systems
on
October 03, 2024

Latest shopping trends survey finds 77% of consumers are more interested than ever before in earning cashback rewards for shopping, while 60% will spend more if they have access to deals or coupons ...

Read More

The Business Value of Shopping Browser Extensions: Major New Findings from CJ

By Michelle Wood
on
January 02, 2024

A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ...

Read More