Wildfire Blog
The Network Compliance Checklist Every Affiliate-Linked Tool Needs
By Neil Jones on July 17, 2026
Building a cashback browser extension, shopping companion, or any tool that touches affiliate links comes with a responsibility that goes beyond good user experience. It means complying with all the ...
Stop Saving Your Best Rewards Program Incentives for Later
By Aurea Almeida on July 07, 2026
When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.
Auth, Payouts, Dashboard: Survey Apps and Platforms Have Already Built the Hard Part of Shopping Rewards
By Wildfire Systems on June 24, 2026
Most product and engineering teams at survey apps and rewards platforms share the same instinct when adding shopping rewards comes up: it looks like a months-long build with no room in the roadmap to ...
Why Commerce Media is the Missing Piece in Your Retail Media Strategy
By Hannah Sibersky on June 18, 2026
Retail media has become one of the most effective tools brands have for reaching high-intent shoppers. The numbers reflect it:U.S. retail media ad spend is projected to hit $107.6 billion this year, ...
Why Your Rewards Program Is Sitting on an Untapped Commerce Media Revenue Stream
By Erica Forrette on June 05, 2026
What if a rewards program could actually pay for itself, and then some?
Wildfire Systems and Bonfire Ventures Launch AI Club, a Monthly Show-and-Tell Series for Leaders and Builders Exploring AI
By Wildfire Systems on June 02, 2026
New monthly Zoom series where founders and operators across the Bonfire portfolio share what's actually working in AI, and stay a step ahead, together
How to Build a High-Performing Rewards Program Email Strategy
By Aurea Almeida on May 26, 2026
A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...
Wildfire’s RevenueEngine Adds New AI Commerce Customers Henry Labs and Octogen
By Wildfire Systems on May 13, 2026
New customer deployments underscore growing demand for infrastructure that monetizes AI-powered shopping experiences
Wildfire Systems Named Awin Power 100 Partner
By Wildfire Systems on May 12, 2026
Wildfire commended for value and innovation after beating competition from over one million partners. SAN DIEGO – May 12, 2026 – Wildfire Systems Inc., an innovative financial technology platform ...
The New Loyalty Economics: What’s Next After Interchange-Funded Rewards? (Infographic)
By Wildfire Systems on April 23, 2026
Consumer appetite for rewards remains strong, but the legacy economics that fund those programs are under increasing strain.