Wildfire Blog (14)
Here’s Why Ad Blockers Can Block Cashback Rewards Too & What to Do About It
By Erica Forrette
on
July 05, 2022
With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...
The Ultimate Guide to Cashback Rewards Programs
By Erica Forrette
on
July 01, 2022
What are cashback rewards programs and why do they matter? Loyalty and rewards programs offered by all types of businesses have become extremely popular. HBR reports that more than 60% of all ...
Strategic Considerations for a Cashback Rewards Program ROI Model
By Michele Maley
on
June 28, 2022
Before entering any sort of partnership, the companies on both sides usually want to understand the partnership's potential value and return on their investment. Creating an ROI model for a cashback ...
What Do Customers Want From a Loyalty Rewards Program?
By Erica Forrette
on
June 15, 2022
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
Why Do Merchants Participate in Enterprise Cashback Programs?
By Erica Forrette
on
June 07, 2022
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
How To Use Cashback Rewards Programs to Boost Customer Acquisition
By Erica Forrette
on
May 31, 2022
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...
What Does a White-Label Loyalty Platform Do?
By Erica Forrette
on
May 24, 2022
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
Givebacks Selects Wildfire Systems’ White Label Rewards Platform to Drive Nonprofit Fundraising
By Wildfire Systems
on
May 17, 2022
Givebacks is the first organization to leverage cashback rewards from online shopping to scale fundraising efforts for more than 1 million non-profits across the U.S.
How Cashback Rewards Can Complement Card-Linked Offer Programs, Part 1: What’s the Difference?
By Jason Fuentes
on
May 12, 2022
As a partner to financial institutions and card issuers, we often come across card-linked offer (“CLO”) solutions.
Desert Terraform for Our White-Label Rewards Platform: An Oasis of DRY Principles
By Kyle Kurz
on
May 03, 2022
Terraform is an incredibly powerful tool for managing Infrastructure as Code (IaC). (In fact, we’ve already made note of how we’re using Terraform to manage our passwords & secrets at Wildfire.) ...