Wildfire Blog | Affiliate Marketing Strategy
The Network Compliance Checklist Every Affiliate-Linked Tool Needs
By Neil Jones
on
July 17, 2026
Building a cashback browser extension, shopping companion, or any tool that touches affiliate links comes with a responsibility that goes beyond good user experience. It means complying with all the ...
Why Commerce Media is the Missing Piece in Your Retail Media Strategy
By Hannah Sibersky
on
June 18, 2026
Retail media has become one of the most effective tools brands have for reaching high-intent shoppers. The numbers reflect it: U.S. retail media ad spend is projected to hit $107.6 billion this year, ...
How to Maximize WCN ROAS with Premium Placements and Commission Increases
By Lisa Belisle
on
April 20, 2026
Most of us know that consumers generally try to avoid traditional ads. But those same shoppers will actively look for coupons, cash back, and loyalty rewards.
Three Types of Competitive Conquesting Campaigns: Tailored Tactics for Every Merchant
By Andrew Jurgenson
on
September 16, 2025
A one-size-fits-all marketing approach often falls short when trying to capture competitor traffic. Generic, untargeted ads can fail to engage shoppers at the crucial moments when they are actively ...
How WCN Is a Different Type of Retail Media Platform
By Erica Forrette
on
February 12, 2025
To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.
How Cashback Browser Extensions Positively Impact Shopper Behavior (Infographic)
By Erica Forrette
on
November 05, 2024
Despite many objectively positive US economic indicators (a historically low unemployment rate, record-setting stock market performance, and higher average wages), US consumers still seem to be ...
How Wildfire's Cashback Browser Extensions Boost Advertiser Exposure
By Michelle Wood
on
April 16, 2024
Affiliate marketing is often considered to be a "bottom-of-funnel" tactic, especially with publishers that deliver coupon codes or cashback rewards seen as effective conversion drivers. While this ...
The Business Value of Shopping Browser Extensions: Major New Findings from CJ
By Michelle Wood
on
January 02, 2024
A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ...
The End of Third-Party Cookies - For Real. What Online Retailers Need to Know
By Ian Miller
on
December 18, 2023
It’s official: Google recently announced that Chrome will phase out support for third-party cookies, aka 3P cookies, over the next year.
Why Affiliate Marketing Network Compliance is So Important
By Michelle Wood
on
March 27, 2023
Wildfire assures clients that any cashback browser extension we power for them will have "affiliate network compliance."