Wildfire Blog | Loyalty and Rewards
How to Structure Customer Loyalty Programs for Banks: Key Principles
By Erica Forrette
on
October 03, 2025
With accelerated competition in the form of nimble fintechs and tools that make it easy to migrate accounts, plus higher-than-ever customer expectations, financial institutions face the need to make ...
Wildfire Systems’ 2024 Consumer Shopping Report Finds Shoppers Continue to Seek Ways to Save When Making Purchases Online, Even as Inflation Cools
By Wildfire Systems
on
October 03, 2024
Latest shopping trends survey finds 77% of consumers are more interested than ever before in earning cashback rewards for shopping, while 60% will spend more if they have access to deals or coupons ...
Wildfire’s Loyalty, Cashback, and Rewards Platform Powers the New Citi Shop℠ Shopping Desktop Browser Extension for Eligible Citi Cardmembers
By Wildfire Systems
on
January 23, 2024
We are thrilled to be working with Citi on their new shopping browser extension, Citi Shop℠, which is powered by Wildfire Systems Inc.
Making Loyalty Pay For Itself With Online Shopping Rewards - A Tale of 3 P&L’s
By Shawn Conahan
on
January 11, 2024
Acknowledgements: I owe many thanks to Michael Marcus (Senior Advisor, BCG and Wildfire Board Member) for collaborating with me to expand on the concept of online shopping rewards as a core component ...
Creative Ways Wildfire Clients Leverage Our Merchant Offer Datafeeds
By Kayla Trautwein
on
September 07, 2023
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
Boosting Banks' Unit Economics: How Cashback Rewards Help Drive Consumer Value and Profitability
By Nancy Bacon
on
August 21, 2023
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...
How Cashback Rewards Programs Drive Banking Customer Engagement (Infographic)
By Erica Forrette
on
August 09, 2023
In light of ever-higher customer expectations and higher churn rates, it's imperative for financial institutions to devise a strategic approach to effectively engaging and retaining their customers.
Economic Uncertainty Drives Behavior Changes (Infographic)
By Erica Forrette
on
July 14, 2023
Amidst economic uncertainty, consumers are changing their shopping behaviors and placing more importance on ways to save money with digital tools. Our recent whitepaper, "Shopping in the New Normal: ...
RBC's Loyalty Program Wins Top Honors at the 2023 International Loyalty Awards
By Erica Forrette
on
July 06, 2023
Update: RBC won the prestigious "Loyalty Program of the Year (Americas)" award again in 2024! Congratulations RBC! Congratulations to Wildfire client, The Royal Bank of Canada (RBC). RBC's Avion ...
Shopping Smarter, Not Harder (Infographic)
By Erica Forrette
on
July 03, 2023
Amidst ongoing inflation and high prices, consumers are changing their shopping behaviors. Our recent whitepaper, "Shopping in the New Normal: Responding to New Consumer Habits That Are Here to ...