Wildfire Blog | Loyalty Programs
How to Structure Customer Loyalty Programs for Banks: Key Principles
on
October 03, 2025
With accelerated competition in the form of nimble fintechs and tools that make it easy to migrate accounts, plus higher-than-ever customer expectations, financial institutions face the need to make ...
The Value-Added Financial Services Driving the Most Consumer Value (Infographic)
on
November 01, 2024
In spite of positive US economic indicators, including a historically low unemployment rate, record-setting stock market performance, and higher average wages, consumers are still cautious. Driven by ...
Economic Uncertainty Drives Behavior Changes (Infographic)
on
July 14, 2023
Amidst economic uncertainty, consumers are changing their shopping behaviors and placing more importance on ways to save money with digital tools. Our recent whitepaper, "Shopping in the New Normal: ...
Shopping Smarter, Not Harder (Infographic)
on
July 03, 2023
Amidst ongoing inflation and high prices, consumers are changing their shopping behaviors. Our recent whitepaper, "Shopping in the New Normal: Responding to New Consumer Habits That Are Here to ...
Are Cashback Rewards Taxable?
on
June 15, 2023
As the leading white-label cashback rewards platform, we are often asked by our clients if their customers’ cash back rewards are taxable. In this post we’ll talk about how the IRS views cashback ...
Wildfire’s New Shopping Trends Report Indicates the Majority of Consumers Plan to Sustain Changes to Spending Behavior Amidst Economic Uncertainty
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June 13, 2023
Survey: 87% of consumers who changed shopping habits due to the economy say they plan to sustain those behavior changes going forward, pressuring banks and retailers to offer money-saving options
Why It's Hard To Build a Cashback Rewards Program In-House, Part 2: Wrangling the Data
on
April 10, 2023
In Part 1 of this series, my illustrious colleague Michelle Wood outlined some of the challenges with relationship-building and maintaining a robust network of merchants to power a cashback rewards ...
Wildfire Systems Named Top 100 Retail Tech Company by CB Insights
on
March 21, 2023
Industry leading white-label shopping rewards platform recognized for helping retail brands increase digital customer engagement
How Financial Institutions Can Build Loyalty with Shopping Rewards Programs (Infographic)
on
November 28, 2022
An uncertain economy and rising inflation are driving consumers more than ever to seek out money-saving tactics such as cashback rewards for shopping and coupons. Our recent whitepaper, titled ...
Cashback, Coupons, and Codes: The Power of Retail Incentives (Infographic)
on
November 07, 2022
There's no doubt that consumers today are concerned about the uncertain economy and record inflation. Our recent whitepaper, titled "Online Shopping Rewards Have Gone Mainstream, Offering A Win For ...