Wildfire Blog | WCN
Why Commerce Media is the Missing Piece in Your Retail Media Strategy
on
June 18, 2026
Retail media has become one of the most effective tools brands have for reaching high-intent shoppers. The numbers reflect it: U.S. retail media ad spend is projected to hit $107.6 billion this year, ...
Why Your Rewards Program Is Sitting on an Untapped Commerce Media Revenue Stream
on
June 05, 2026
What if a rewards program could actually pay for itself, and then some?
How to Maximize WCN ROAS with Premium Placements and Commission Increases
By Lisa Belisle
on
April 20, 2026
Most of us know that consumers generally try to avoid traditional ads. But those same shoppers will actively look for coupons, cash back, and loyalty rewards.
How Competitive Conquesting Benefits Customers
on
December 01, 2025
Navigating the online shopping world can sometimes feel like a treasure hunt, with shoppers constantly searching for the best deals and offers. But Competitive Conquesting, available through the ...
Three Types of Competitive Conquesting Campaigns: Tailored Tactics for Every Merchant
on
September 16, 2025
A one-size-fits-all marketing approach often falls short when trying to capture competitor traffic. Generic, untargeted ads can fail to engage shoppers at the crucial moments when they are actively ...
How WCN Is a Different Type of Retail Media Platform
on
February 12, 2025
To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.
Wildfire Launches Wildfire Commerce Network
on
February 02, 2025
Enables brands to distribute contextually relevant promotions and tailored rewards within consumers’ shopping journeys across Wildfire’s network of shopping companions.