Wildfire Blog | Wildfire Features

Q4 2025 Holiday Cashback Merchants Now Live on Wildfire’s Rewards Platform

By Wildfire Systems
on
November 06, 2025

As the U.S. holiday shopping season gets underway, Wildfire’s cashback and rewards merchant network continues to grow, giving financial institutions, fintech partners, and their customers even more ...
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Wildfire Introduces Benefits & Loyalty Amplifier to Enhance Cardholder Engagement and Drive Revenue Growth

By Wildfire Systems
on
February 18, 2025

First-of-its-kind offering delivers contextually relevant value-added services and cardholder benefits at the right moment in consumers’ online shopping journey
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How WCN Is a Different Type of Retail Media Platform

By Erica Forrette
on
February 12, 2025

To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.
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UDAAP Compliance: What It Means for Banks and Cashback Rewards Programs

By Michele Maley
on
January 09, 2025

In the financial services industry, trust is the most critical consideration. To safeguard consumer interests and promote ethical business practices, the Dodd-Frank Act introduced UDAAP - short for ...
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How Wildfire's Cashback Browser Extensions Boost Advertiser Exposure

By Michelle Wood
on
April 16, 2024

Affiliate marketing is often considered to be a "bottom-of-funnel" tactic, especially with publishers that deliver coupon codes or cashback rewards seen as effective conversion drivers. While this ...
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