Wildfire Blog (11)
Are Cashback Rewards Taxable?
By Kayla Trautwein on
June 15, 2023
As the leading white-label cashback rewards platform, we are often asked by our clients if their customers’ cash back rewards are taxable. In this post we’ll talk about how the IRS views cashback ...
Wildfire’s New Shopping Trends Report Indicates the Majority of Consumers Plan to Sustain Changes to Spending Behavior Amidst Economic Uncertainty
By Erica Forrette on
June 13, 2023
Survey: 87% of consumers who changed shopping habits due to the economy say they plan to sustain those behavior changes going forward, pressuring banks and retailers to offer money-saving options.
Digital Coupons, Differently: How To Use Wildfire's JSON Feeds to Build an Offer Wall
By Kristin Beers on
May 31, 2023
Why Digital Coupons are Important As noted in our other post about offering digital coupon solutions to your customers, saving money with coupons is in high demand right now. With inflation ...
Capital One Shopping: Marketing & Customer Acquisition Strategy Insights
By Aurea Almeida on
May 25, 2023
Here at Wildfire, we're always researching and learning about the best ways to successfully market browser extensions for cashback rewards and coupons, so that we can help our clients build smart ...
Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 3
By Aurea Almeida on
May 22, 2023
This post continues our series on building a marketing plan to launch your cashback rewards program and successfully drive adoption among your customers. (If you haven't had a chance to read them ...
Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Adoption - Part 2
By Aurea Almeida on
May 10, 2023
In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...
Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 1
By Aurea Almeida on
May 08, 2023
The top reason businesses fail to drive maximum product adoption of their cashback rewards program is the lack of product marketing.
Cashback Rewards Marketing: How To Use Boosted Offers in Your Cashback Program
By Erica Forrette on
April 20, 2023
We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...
Why It's Hard To Build a Cashback Rewards Program In-House, Part 2: Wrangling the Data
By Kristin Beers on
April 10, 2023
In Part 1 of this series, my illustrious colleague Michelle Wood outlined some of the challenges with relationship-building and maintaining a robust network of merchants to power a cashback rewards ...
The Easy Way to Add Digital Coupons to Your Customer Offering
By Erica Forrette on
April 04, 2023
As consumers are increasingly concerned about price increases and their effect on household budgets, more and more of them are turning to digital coupons as a way to save more money when shopping ...