Wildfire Blog | Banking Industry
How Banks Can Offer Rewards on AI-Assisted Shopping
By Tristan Barnum on January 08, 2026
If you haven’t been living under a rock this year, then you’ve heard about how the online shopping landscape is undergoing a rapid transformation on two fronts: 1) how customers conduct product ...
How to Structure Customer Loyalty Programs for Banks: Key Principles
By Erica Forrette on October 03, 2025
With accelerated competition in the form of nimble fintechs and tools that make it easy to migrate accounts, plus higher-than-ever customer expectations, financial institutions face the need to make ...
UDAAP Compliance: What It Means for Banks and Cashback Rewards Programs
By Michele Maley on January 09, 2025
In the financial services industry, trust is the most critical consideration. To safeguard consumer interests and promote ethical business practices, the Dodd-Frank Act introduced UDAAP - short for ...
The Value-Added Financial Services Driving the Most Consumer Value (Infographic)
By Erica Forrette on November 01, 2024
In spite of positive US economic indicators, including a historically low unemployment rate, record-setting stock market performance, and higher average wages, consumers are still cautious. Driven by ...
Money20/20 USA 2024: Why This Year's Themes Matter for Banks & Fintechs
By Erica Forrette on October 08, 2024
For this year’s Money20/20 USA show, the conference organizers have outlined five major themes that will shape the event, reflecting the latest challenges - and opportunities - in fintech, payments, ...
How Payment Autofill Benefits Consumers, Banks, and Merchants
By Kayla Trautwein on April 01, 2024
In the interest of retaining “wallet primacy” and making sure their card is the first consumers reach for when shopping online, banks and credit card issuers have a strong interest in simplifying the ...
Why You Need a Bank-Grade Fintech Partner (Infographic)
By Erica Forrette on March 27, 2024
Banking is one of the most highly-regulated industries on the planet. But did you know that any fintech working with a bank is accountable to the same regulations as that bank?
Banking on Shopping Rewards: Why Financial Institutions Are Prioritizing These Rewards Programs
By Kayla Trautwein on February 14, 2024
The shopping rewards space just got more competitive with the launch of Citi ShopSM, Citi’s new shopping rewards program. This marks the first major product launch in this category by a large ...
Wildfire’s Loyalty, Cashback, and Rewards Platform Powers the New Citi Shop℠ Shopping Desktop Browser Extension for Eligible Citi Cardmembers
By Wildfire Systems on January 23, 2024
We are thrilled to be working with Citi on their new shopping browser extension, Citi Shop℠, which is powered by Wildfire Systems Inc.
Boosting Banks' Unit Economics: How Cashback Rewards Help Drive Consumer Value and Profitability
By Nancy Bacon on August 21, 2023
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...