Wildfire Blog | Cashback (2)
Cashback Rewards on Mobile: An Introduction to Wildfire’s iOS Safari Extensions and Android Alerts
By Erica Forrette
on
August 07, 2023
Given the ubiquity of smartphones in our lives, and the fact that 92% of internet users access the internet using a mobile phone of some kind, it’s no surprise that modern consumers simply expect to ...
Fix Your Customers' Cashback Rewards Extensions: Help Disable Ad Blockers
By Andrew Jurgenson
on
July 26, 2023
If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...
Are Cashback Rewards Taxable?
By Kayla Trautwein
on
June 15, 2023
As the leading white-label cashback rewards platform, we are often asked by our clients if their customers’ cash back rewards are taxable. In this post we’ll talk about how the IRS views cashback ...
Cashback Rewards Marketing: How To Use Boosted Offers in Your Cashback Program
By Erica Forrette
on
April 20, 2023
We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...
Why It's Hard To Build a Cashback Rewards Program In-House, Part 2: Wrangling the Data
By Kristin Beers
on
April 10, 2023
In Part 1 of this series, my illustrious colleague Michelle Wood outlined some of the challenges with relationship-building and maintaining a robust network of merchants to power a cashback rewards ...
Shopping Rewards Programs: The Cornerstone of Consumer Engagement for Banks, Card Issuers, and Fintechs in 2023 and Beyond
By Shawn Conahan
on
December 12, 2022
At October’s Money20/20 USA event in Las Vegas, I met with 26 banks and other financial services companies. Do you know what ALL of them said? Literally all of the consumer-facing financial ...
Build Customer Loyalty in Banking At Scale with "Reverse Personalization"
By Erica Forrette
on
August 31, 2022
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
Why a Robust Merchant Network Matters for Successful Cashback Rewards Programs
By Michelle Wood
on
August 02, 2022
These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ...
Here’s Why Ad Blockers Can Block Cashback Rewards Too & What to Do About It
By Erica Forrette
on
July 05, 2022
With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...
The Ultimate Guide to Cashback Rewards Programs
By Erica Forrette
on
July 01, 2022
What are cashback rewards programs and why do they matter? Loyalty and rewards programs offered by all types of businesses have become extremely popular. HBR reports that more than 60% of all ...