Wildfire Blog | Incentives
Stop Saving Your Best Rewards Program Incentives for Later
By Aurea Almeida on
July 07, 2026
When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.
Black Friday and Cyber Monday 2025: Your Blueprint for Maximizing Cashback Rewards and Engagement
By Jennifer Blanton on
September 17, 2025
Black Friday and Cyber Monday (BFCM) have evolved into a weeks-long shopping event, with deals appearing as early as the end of October. BFCM, technically covering Thanksgiving to the Monday after...
The Value of Early Engagement in Cashback Rewards Programs
By Stephanie Cruz on
August 21, 2025
For companies implementing cashback rewards programs, maximizing Customer Lifetime Value (LTV) is paramount. A key question for companies offering shopping rewards programs is how to strategically...