Wildfire Blog | White-Label Browser Extensions
How Browser Extensions Fuel App Engagement and Your Loyalty Ecosystem
By Tristan Barnum on January 19, 2026
For too long, the browser extension has been underestimated. It’s often viewed merely as a tactical add-on for delivering coupons or cashback, but in reality, the cashback rewards browser extension ...
Maximizing Value: The Role of Browser Extensions as a Proactive Savings Tool
By Erica Forrette on November 14, 2025
Consumers in 2025 are doubling down on value.
What are the Benefits of Offering a Cashback Reward Program?
By Erica Forrette on July 25, 2025
Due to regulatory changes as well as a changing competitive environment and evolving customer expectations, the banking industry is diversifying its traditional fee-based revenue models.
Navigating Google's New Affiliate Disclosure Requirements for Chrome Extensions
By Stephanie Cruz on May 01, 2025
In March 2025, Google introduced some key updates to its Chrome Web Store policies concerning affiliate programs in extensions. To enhance transparency and ensure that extensions do not engage in ...
How a Shopping Companion Can Deliver Customer Value Beyond Cashback Rewards
By Stephanie Cruz on February 20, 2025
When most people think of shopping companions - such as browser extensions that help customers save money - they immediately picture cashback rewards or coupon finders. Shopping companions like ...
How Cashback Browser Extensions Positively Impact Shopper Behavior (Infographic)
By Erica Forrette on November 05, 2024
Despite many objectively positive US economic indicators (a historically low unemployment rate, record-setting stock market performance, and higher average wages), US consumers still seem to be ...
What To Track In Your Loyalty Program Marketing to Boost ROI
By Aurea Almeida on May 01, 2024
As you launch your own branded cashback rewards program with elements such as browser extensions powered by Wildfire’s bank-grade shopping rewards platform, it’s essential to understand the ...
Navigating the Diverse Browser Extension Landscape in Affiliate Marketing
By Michelle Wood on March 11, 2024
In the constantly-evolving affiliate marketing world, browser extensions remain powerful tools that shape consumer behavior and drive revenue for online retailers. Despite browser extensions’ growing ...