Wildfire Blog (9)
Card-Linked Offers vs. Online Shopping Rewards: A Comparison (Infographic)
By Erica Forrette
on
November 30, 2023
Card-linked offers and online shopping rewards programs such as cashback rewards, are incentives that businesses can use to drive customer behavior to achieve their goals.
Securing Access. Without Secrets.
By Kyle Kurz
on
November 06, 2023
Passkeys are all the rage these days, for obvious reasons. The idea of replacing a complex (or worse, reused) password you must remember with a unique generated secret stored on your machine for each ...
Helping Customers with Holiday Shopping: New Retailers on the Wildfire Platform
By Erica Forrette
on
October 27, 2023
Great news for our clients and their customers, just in time for holiday shopping. The Wildfire Merchant Development team is always securing new partnerships with notable e-commerce retailers, so ...
Money20/20 USA 2023: The Main Themes and Why They Matter for Banks & Fintechs
By Erica Forrette
on
October 23, 2023
This year, the Money20/20 USA show in Las Vegas is focusing on the story in the banking/payments/fintech/FI industries, as told through four distinct chapters addressing the root of what’s happening ...
Black Friday and Cyber Monday: Optimize Your Cashback Rewards Marketing Strategy for Holiday Shopping
By Jennifer Blanton
on
October 13, 2023
As you probably know, Black Friday / Cyber Monday is the shopping weekend from Thanksgiving to the Monday after, and is one of the highest-volume shopping “holidays” of the year. Discounts and deals ...
PayPal Honey: Marketing & Customer Acquisition Strategy Insights
By Jennifer Blanton
on
October 05, 2023
Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...
How To Market Your Cashback Browser Extension To Today's Cross-Platform Consumer
By Aurea Almeida
on
September 22, 2023
Today’s consumers are shopping anywhere and everywhere. Gone are the days when customers only shopped on their desktops. Smart shoppers now seamlessly switch between devices, engaging with brands ...
Creative Ways Wildfire Clients Leverage Our Merchant Offer Datafeeds
By Kayla Trautwein
on
September 07, 2023
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
Boosting Banks' Unit Economics: How Cashback Rewards Help Drive Consumer Value and Profitability
By Nancy Bacon
on
August 21, 2023
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...
Wildfire Systems and Shop Your Way Team Up to Provide Loyalty Program Members with More Opportunities to Earn Reward Points
By Erica Forrette
on
August 15, 2023
Wildfire-powered Chrome extension will enable millions of Shop Your Way members to turn cashback into points from more than 15,000 online merchants nationwide