Wildfire Blog | Cashback Rewards Marketing
Stop Saving Your Best Rewards Program Incentives for Later
By Aurea Almeida on July 07, 2026
When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.
How to Build a High-Performing Rewards Program Email Strategy
By Aurea Almeida on May 26, 2026
A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...
Rewards Program Marketing: Best Practices for Marketing Your Shopping Portal
By Aurea Almeida on March 20, 2026
For our clients, launching a shopping portal is a fantastic way to drive engagement, capture shopping behavior insights, and create new revenue streams. However, the rule of "build it and they will ...
Q4 2025 Holiday Cashback Merchants Now Live on Wildfire’s Rewards Platform
By Wildfire Systems on November 06, 2025
As the U.S. holiday shopping season gets underway, Wildfire’s cashback and rewards merchant network continues to grow, giving financial institutions, fintech partners, and their customers even more ...
Best Practices for Soliciting Chrome Web Store Reviews for Cashback Browser Extensions (Infographic)
By Aurea Almeida on October 31, 2025
Getting a high number of positive user reviews for your cashback rewards browser extension isn’t just a vanity metric. Good reviews will also help your extension installs grow!
Black Friday and Cyber Monday 2025: Your Blueprint for Maximizing Cashback Rewards and Engagement
By Jennifer Blanton on September 17, 2025
Black Friday and Cyber Monday (BFCM) have evolved into a weeks-long shopping event, with deals appearing as early as the end of October. BFCM, technically covering Thanksgiving to the Monday after, ...
The Value of Early Engagement in Cashback Rewards Programs
By Stephanie Cruz on August 21, 2025
For companies implementing cashback rewards programs, maximizing Customer Lifetime Value (LTV) is paramount. A key question for companies offering shopping rewards programs is how to strategically ...
Rakuten’s Cashback Program: Marketing & Customer Engagement Strategy Insights
By Jennifer Blanton on July 01, 2025
At Wildfire, we're dedicated to uncovering the most effective cashback program marketing strategies to guide our clients in building data-driven and customer-centric campaigns. In previous posts, ...
Why You Should Include a Shopping Portal as Part of Your Cashback Program
By Erica Forrette on May 09, 2025
A simple and effective option to help enhance a cashback rewards program is by integrating a shopping portal (aka rewards directory, deal portal, or offer wall.) A shopping portal serves as a ...
The Importance of Incentives for Rewards Program Participation
By Wildfire Systems on April 24, 2025
Getting users interested is just the first part of creating a successful cashback rewards program. Retaining these users means turning their initial interest into real engagement and lasting loyalty.