Wildfire Blog | Cashback
Why Merchant-Funded Loyalty Rewards Matter More in Today's Economic Environment
By Erica Forrette on
April 14, 2026
For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...
What are the Benefits of Offering a Cashback Reward Program?
By Erica Forrette on
July 25, 2025
Due to regulatory changes as well as a changing competitive environment and evolving customer expectations, the banking industry is diversifying its traditional fee-based revenue models.
How to Measure the Success of a Cashback Rewards Program
By Aurea Almeida on
November 13, 2024
Cashback programs are a vital tool for businesses looking to drive customer engagement and loyalty, while also boosting revenue. And customers themselves are using cashback rewards programs more than ...
How to Give Cashback Rewards To Your Customers: Help Your Customers Redeem their Cashback
By Michele Maley on
August 09, 2024
For today's consumers, the differentiation factor cashback adds for your business and the value provided to consumers can significantly enhance loyalty and customer satisfaction.
Making Loyalty Pay For Itself With Online Shopping Rewards - A Tale of 3 P&L’s
By Shawn Conahan on
January 11, 2024
Acknowledgements: I owe many thanks to Michael Marcus (Senior Advisor, BCG and Wildfire Board Member) for collaborating with me to expand on the concept of online shopping rewards as a core component ...
How Wildfire Cashback Browser Extensions Help Recapture Affiliate Marketing Attribution
By Andrew Jurgenson on
December 11, 2023
Sometimes our clients’ customers activate cashback through a Wildfire-powered cashback browser extension, only to later lose out on earning rewards if the attribution for the sale gets lost along the ...
Card-Linked Offers vs. Online Shopping Rewards: A Comparison (Infographic)
By Erica Forrette on
November 30, 2023
Card-linked offers and online shopping rewards programs such as cashback rewards, are incentives that businesses can use to drive customer behavior to achieve their goals.
PayPal Honey: Marketing & Customer Acquisition Strategy Insights
By Jennifer Blanton on
October 05, 2023
Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...
Creative Ways Wildfire Clients Leverage Our Merchant Offer Datafeeds
By Kayla Trautwein on
September 07, 2023
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
Boosting Banks' Unit Economics: How Cashback Rewards Help Drive Consumer Value and Profitability
By Nancy Bacon on
August 21, 2023
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...